Bobby started with a simple observation: the small B2B teams doing real, meaningful work — consultants, agencies, service providers — were losing deals not because they weren't good at their jobs, but because the tools built to help them had forgotten who they were built for.
Make powerful CRM software accessible to every small B2B team in Europe — without the complexity, cost, or consultant requirement that comes with enterprise tools.
HubSpot became an enterprise suite. Salesforce was always enterprise. Even "simple" CRMs became overloaded with features nobody asked for.
Meanwhile, the 5-person consulting firm in Antwerp is still managing their pipeline in an Excel spreadsheet. Not because they don't know better — but because every CRM they tried took too long to set up, required a consultant to configure, or cost too much for too little.
We built Bobby for them.
A small, focused team with backgrounds in SaaS, sales, and engineering. Based in Belgium.
[Team profiles to be added when founders are ready to go public.]
We're not a faceless software company. If you have a question about Bobby, a use case you want to discuss, or you're interested in the Design Partner Program — reach out directly.
We're opening spots gradually. Join the waitlist and we'll reach out as soon as yours is ready.
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